National Taco Day, which kicks off the month on Oct. 1, is extra spicy because it's also on a Tuesday – Taco Tuesday.
The tortilla-filled festivities came into alignment earlier this month when Taco Bell and the National Day Calendar announced National Taco Day, previously celebrated each year on Oct. 4, going forward would always be on the first Tuesday in October.
The opportunity arose after Taco John's relinquished its "Taco Tuesday" trademark amid disputes over the rightful ownership of the name – and after Taco Bell started an online petition to get the trademark freed so all restaurants could use it.
“For years, we’ve celebrated National Taco Day on October 4th, but it’s always felt like there was a bigger opportunity to align it with something even more special – Taco Tuesday,” National Day Calendar founder Marlo Anderson said at the time. This combination creates "the Taco Tuesday of all Taco Tuesdays," he said.
This year, there are seemingly taco deals to be found on both Oct. 1 and Oct. 4, and even all month long. Here's where and how to score the deals.
When is National Taco Day?Taco Bell gets day moved so it always falls on a Taco Tuesday
Taco Bell has cooked up a daylong celebration Tuesday with hourly drops of $1 tacos, starting at 1 p.m. ET/10 a.m. PT when Taco Bell Rewards members can redeem a deal for a crunchy taco for $1. There's 10,000 deals available for redemption between 1 p.m. ET/10 a.m. PT and 2 p.m. ET/11 a.m. PT. Another 10,000 deals for a different dish will start at the top of every hour until 10 p.m. ET/7 p.m. PT.Here's the lineup of $1 deals (10,000 available for redemption each hour):
Taco Bell will also have special Taco Tuesday drops all month long in the Taco Bell app:
Taco John's, which deems itself as "the creators and longstanding champions of Taco Tuesday," is doing its part to boost the National Taco Day party, giving members of its Bigger Bolder Rewards loyalty program a free Beef Stuffed Grilled Taco with any purchase on Tuesday, Oct. 1.
Then, each Wednesday in October, starting with Oct. 2, Taco John’s will give rewards members special offers.
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
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