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October Prime Day 2024 is here, and the deals are unreal! From beauty essentials to tech gadgets, prices are slashed by up to 90%—yes, even better than Black Friday! Ever wanted a luxury $1,000 red light therapy mask? It's now on sale during Prime Big Deal Days for $99! Plus, major markdowns on Shark vacuums, Sony headphones, and fan-fave Laniege products are blowing our minds.

Whether you're refreshing your skincare game or grabbing the latest home must-haves, this is the moment. Products across beauty, home, and tech start as low as $12, and with brands like Solowave, Kiehl's, and Ring in the mix, these are the lowest prices of the year. Don’t miss out on this shopping extravaganza before everything sells out.

Shop Prime Day Deals Better Than Black Friday

Trust us when we tell you this mega discount won't last long. Score this luxury red light therapy mask that comfortably covers your entire head for less than $100.

If you're looking for a smaller red light therapy device that provides the same effects, look no further than this handy Solowave facial wand. This bundle comes with a skin therapy serum that pairs perfectly with the wand to help reduce fine lines and blemishes.

This gentle, creamy Kiehl's eye treatment is made with Avocado Oil and Caffeine to help smooth puffy, tired eyes. It's also E! editor-approved.

For a quick pick-me-up while traveling, these Grace and Stella under eye masks always calm down puffiness and revitalize tired eyes by using ingredients like sea moss. It's no wonder you'll find it in every "Pack With Me" TikTok video.

These viral and aesthetic hand sanitizer sprays come in a pack of three and are on sale for 30% off.

This dermatologist-tested hyaluronic serum is best suited for those with sensitive skin and delivers long-lasting hydration.

With a simple swipe of this award-winning lash enhancing serum on a consistent basis (we recommend a three-month period), you'll have longer and thicker lashes in no time. It's full of vitamins peptides and amino acids and is beloved by shoppers and TikTok users.

Never run out of battery with this Anker magnetic portable charger available in five colors.

Brighten your smile at home with Crest’s teeth whitening kit, featuring 44 strips for 22 treatments, including 20 standard 45-minute sessions and 2 one-hour express sessions.

The Snail Mucin beauty trend is still very much alive and beloved by many skincare enthusiasts, so this is the perfect time to stock up on more of this viral COSRX repairing essence while it's on sale for less than $12.

These Sony over-the-ear headphones have a 50-hour battery life and feature a lightweight build with swivel earcups to gently slip on and off.

Keep your hot coffee, tea, and more at your preferred temperature with this Nextmug self-heating mug, no matter how long you take to finish your drink.

Control your favorite devices like fans and lamps right from your phone with this sleek smart plug, and keep your second outlet open for even more fabulous finds!

Score up to 63% off a walking pad to slide under your desk and sneak in those extra steps while you work.

At only $25, these Skechers shoes are extremely comfy and perfect for those who work all day on their feet.

Keep an eye on your front door or check in on your pet while at work with this battery-powered Ring camera, letting you stream live footage straight to your phone from anywhere.

Say goodbye to bad brushing with this high-tech Oral-B electric toothbrush, featuring a smart pressure sensor and alerts for head changes—now just $60.

This screen-free Toniebox lets kids 3+ enjoy bedtime stories, music, and learning with adorable audio characters—just pop them on, press the ears for volume, and tap to change tracks, plus it comes bundled with five Tonies for over 200 minutes of playtime!

Set sail for adventure in CATAN and outsmart your friends as you gather resources, build settlements, and compete for supremacy on this dynamic island

You won’t want to miss this lightweight cordless Shark vacuum for just $300! Grab it now at the same price as July Prime Day, because once these deals start flying, it’s unlikely you’ll see it for less.

Upgrade your movie night with this smart TV that streams a whopping 1.5 million movies and shows in stunning 4K Ultra HD, HDR 10, and Dolby Digital Plus, plus it’s Alexa-compatible for hands-free control.

Keep your smile sparkly clean with this ADA-accepted water flosser that has four rotating tips, three pressure settings, and a reservoir that’s good for 45 seconds of cleaning—all with a battery that lasts up to four weeks

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.

What is Prime Day? 

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

When is October Prime Day?

Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.

Is there an Amazon Prime Day in October?

Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.

What are Prime Big Deal Days?

Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.

What is on sale for October Prime Day 2024?

For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.

Where can I find the best October Prime Day deals?

You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.

Do you need to be an Amazon Prime member to shop October Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How much is Amazon shipping?

Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.