WNBA commissioner Cathy Engelbert actually set her sights too low in April when she said she wanted the league to double its current national media rights fees.
The current national media contracts, though the 2025 season, average about $50 million annually. The WNBA's new deal with ESPN, Amazon and NBC, approved Tuesday, will pay the league about $2.2 billion over the next 11 years for an average of $200 million a year — and it could be even more lucrative, The Athletic reported.
Call it part of the Caitlin Clark Effect. Engelbert made her comment in anticipation of a huge growth in popularity for the WNBA on the eve of the league draft, when the Indiana Fever made the college phenom out of Iowa the No. 1 pick.
The WNBA partnered with the NBA, which negotiated the contracts as part of its own rights talks resulting in an agreement with Disney, NBC and Amazon on approximately $75 billion over 11 years. The NBA's board of governors approved the new terms, which are still pending.
The WNBA's current media partners are Disney, Ion, CBS and Amazon. The Athletic reported that in addition to the next deal, the WNBA could negotiate with new partners on two other separate rights packages to total another $60 million annually.
That new total could pay the WNBA more than six times its current fees. The league and its media partners also have agreed to revisit the rights contracts in three years to measure the value against the league's growth, The Athletic reported.
The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
2024-12-26 10:40434 view
2024-12-26 10:342254 view
2024-12-26 09:211037 view
2024-12-26 09:061407 view
2024-12-26 08:251297 view
2024-12-26 08:032299 view
Fewer grandparents were living with and taking care of grandchildren, there was a decline in young c
TOKYO (AP) — Two weeks after the deadly New Year’s Day earthquake struck Japan’s north-central regio
GALLOWAY, N.J. (AP) — A New Jersey man who became a vocal advocate for families of 9/11 first respon