Spanx Founder Sara Blakely Launches New Product Sneex That Has the Whole Internet Confused

2024-12-24 21:03:41 source:lotradecoin transaction processing speed category:Stocks

Sara Blakely isn't getting fans' full support on her latest endeavor. 

The Spanx founder launched a new footwear brand called Sneex aimed at making "comfortable high heels," and the internet isn't quite sure how to feel about its first line of shoes. 

Sara launched the venture's first product on Aug. 15, debuting a "hy-heel," or a sneaker-stiletto hybrid, that features a 3-inch heel, napa leather, velcro detailing, Italian mesh and suede materials. And the cost of each pair isn't cheap, which each style retailing for upwards of $500. 

“Sneex are my love letter to every woman who has taken her shoes off at a party," the billionaire shared in a note on the company's website alongside the reveal, "who wears flats to work with heels in her bag, who thought her days of wearing heels were over.”

But not everyone was into the concept, with some fans poking fun at the footwear's design. 

"Are we going to make a version that's cute," one X user quipped, while another added, "Velcro??? Are we toddlers?"

Others could see Sara's vision but wished she had executed it differently. 

"Sneex don’t commit, trying to be both in too obvious of ways," one user wrote. "Crocks are ugly but successful bc they embraced comfort unabashedly. I wish these didn’t look like sneakers but had incredible comfort technology in them. Adore Sarah but these are a miss."

Still, Sara's new business did garner some fans, with one user admitting, "Gotta hand it to Sara Blakely, I was fully prepared to guffaw at and hate Sneex - but I kinda dig 'em. Any plans for a full wedge? I'll be watching..."

Of course, the launch is only the beginning for the shoe brand, as Sarah recently explained that working on Sneex has her "back in start up mode."

"Let’s GOOOO!" Sara wrote in a Aug. 13 Instagram post alongside a video showing stacks of inventory. "Another company with boxes in the garage. Reliving my @spanx days for sure."

She added, "Only this time I actually have a garage."

For the latest breaking news updates, click here to download the E! News App

More:Stocks

Recommend

Shanghai bear cub Junjun becomes breakout star

SHANGHAI — Adoring crowds are flocking to a zoo in Shanghai to watch Junjun, a bear cub just 11 mont

American Carissa Moore began defense of her Olympic surfing title, wins first heat

Carissa Moore, the defending Olympic women’s surfing champion, and her four American teammates each

Focused amid the gunfire, an AP photographer captures another perspective of attack on Trump

BUTLER, Pa. (AP) — Gene Puskar has been with The Associated Press for 45 years. Based in Pittsburgh,